Revolutionary do-it-all mascara guaranteed to last through your toughest workout leaving your lashes looking full, long, flared and dramatic- hour after hour. 100% of the Ingredients are of Natural Origin. 70% of the Ingredients are Organic. Life-Proof Formula: Rigorously tested to withstand your most athletic activities. 10K Proof. Gym Proof. Sweat Proof. Water Resistant. 100% Natural Profit Blend: Maximum performance formula features a special blend of ingredients that work at the core of lashes to volumize and lengthen. Triple Strength Wax Blend: Delivers maximum strength adherence for extreme wear Kale, Carrot and Quinoa Protein Blend: Volume building blend boosts hydration to improve hair elasticity and strengthen lashes for healthy-looking, voluminous results. High-performance formula delivers 24 hour wear. 100% Recyclable Lash Traction Brush: Unique brush grips every lash for full, long, flared-looking lashes instantly and all day.